Animal welfare
We respect and provide proper breeding conditions for our chickens in order to obtain the best quality products. Thus, for our partners, we ensure that all criteria are met in terms of the care and breeding of poultry.
Why Safir?
We are committed to doing only good, from fowl feeding, slaughtering and preparation to safe delivery to our partner shops. We have always been transparent about our manufacturing processes, ingredients and seasonings used in our own recipes.
Did you know that...
...Nutriva is surrounded by a forest canopy that is meant to stop dust from the surrounding area?
...Nutriva has one of the few storage cells in Romania with an airing floor that cools and aerates the grain in the silo?
...the Protein Flour Plant has the largest non-stop treatment plant in Romania, with a capacity of 3750 m3?
Did you know that...
...we have had approximately 2 million slow-growing chickens in our farms in the last year, the equivalent of the population of North Macedonia?
...our slow-growing chicken has a natural color, and it is not yellow?
Did you know that...
...our slaughterhouse has a refrigeration plant that replaces freon with carbon dioxide for environmental protection (reduction of polluting emissions)?
...in 2020, the Safir Family made a ‘How it’s made’ documentary film and it was shown on TV?
Did you know that...
...95% of our slow-growing chickens go to the Netherlands because it meets the Beter Leven 1* animal welfare standard?
...Our products arrive safely and quickly in any city in Romania thanks to our fleet of over 120 vehicles?
...we are a supplier of KFC Romania and Scandia, we sell under private label in Auchan, Kaufland and Profi supermarkets and we are an important partner for Adi Hădean Association?
Quality of Safir Family poultry products
As a supplier to KFC restaurants, we meet the necessary standards required at all stages of production. We breed chickens on mixed diets, with constant access to drinking water, on farms with sunflower seed hulls, straw or sawdust litter, where densities are defined by national and EU regulations.
Quality certifications
We keep up with the Romanian poultry industry standards and always aim to get the highest audit scores.
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