Originality
We have always chosen our own path, dared to be original in what we do and share the experience of becoming better together.
Guarantee of the Safir family
Familia Safir Holding: a new corporate identity
Safir, Sagem, Nutriva, Sig, and Meti come together under a unified corporate identity –Familia Safir Holding. This new identity reflects a strong, clear, and resonant presence, encapsulating our belief that together we are stronger. United, we remain committed to our mission: delivering the right chicken to Romanian families' tables.
4 new farms
We took over the farms Parincea, Tătărăști (Bacău county), Răchiți (Botoșani county) and Simila (Vaslui county) in order to increase our production capacity and to meet the objectives that we set for ourselves: spreading the concept of ‘being good’ to as many places as possible.
Familia Safir
The aim that year was to achieve uniformity in both our products and our companies by a bold rebranding project - from our image, communication and packaging strategy to the unification of all our companies under one name: Familia Safir.
Rotiseria Familia Safir
Since we wanted to meet the needs of our consumers, for whom time is of the essence or who crave warm, delicious food, we opened a rotisserie with fresh menus.
Administrative building erection
We are an ambitious company, a family business that has grown continuously, that has invested in goodness and that has cared for its community, partners, customers, suppliers and employees.
Meat Preparations and Ready-to-Cook Products Plant
We set up the Meat Preparations and Ready-to-Cook Products Plant, thus launching a new brand that offers Romanians only 100% natural poultry meat and spices.
Two more farms
Wishing to offer Romanians highquality and goodtasting meat, we have taken action and inaugurated two other farms: Leorda and Cucorăni, where our chickens are raised in the best conditions.
Premixtures Plant
Another step on the path of responsibility - FNC Nutriva supplies feed to our partners’and our own chickens, being characterized by high standards in feeds processing.
Protein Flour Plant
Goodness is passed on from one generation to the next, and caring from one action to the next. In addition to our farms and poultry, care has also been passed on in the fully automated Rendering Plant, the only one of its kind in the country.
Slaughterhouse purchase
In the race to breed healthy chickens, we have managed to offer Romanians real chicken tasting meat. Therefore, we have made significant investments in state-of-the-art technology.
The first two farms
We have been farmers for generations, always willing to improve, and the first two farms, at Miclești and Roșiești, have given us the motivation to continue good and fair deeds.
With a comb and a mill...
... that is how it all came into shape. This is the moment when we took the relay and proceeded on our own path, improving our reputation as one of the key players on the Romanian poultry market.
Year of evolution
Ghiorghi Safir completed his education with an associate degree in engineering, while he was also department manager in a factory in Bârlad. But that was not enough and the desire for advancement was stronger. Therefore, he and his mother started the works in Văleni.
A new generation
Father Ghiorghi also discovered his passion for entrepreneurship and, when he was a pupil, he started working at the mill to support his family and carry on the legacy.
Văleni Mill
This is the year that turned the Safir family into an entrepreneurial family, through greatgrandfather Ioan who bought the mill in Văleni and worked hard with grandfather Gheorghe, leaving the latter everything.
A family story
From generation to generation, the Safir family has cultivated goodness in everything we have done. That is why we breed our chickens as we would for our own children, and we want to bring goodness into your family as well.
We are an ambitious company, a family business that is continually growing, investing in the good and caring for the community.
When you choose a Romanian product, developed in a family business, with a tradition of doing things responsibly, you know that this is a guarantee of respect for healthy values and well-preserved standards, from generation to generation.
The concept of being good has been the Safir family’s guarantee for over 8 decades
In order to preserve our family heritage and to ensure that it is honored throughout the production process and that the product reaches you exactly as we promised, we have developed and continue to do so, through ongoing investment and responsible involvement, an integrated value chain with major impact on the quality of our products.
This integrated system includes the most important pillars of our development: Rural Farms Safir Family (Sagem), Safir Family Slaughterhouse, Meat Preparation Plant, Nutriva Premixtures Plant, Protein Flour Plant and Safistar.
Thus, we are sure that our production process is safe, responsible and compliant with our values - from breeding and feeding the chickens to enjoying each dish with your family and friends.
Caring for the welfare of your chickens means caring for you - from the grain to the consumer!
Our way of being good is the guarantee of our family and we intend, now and in the future, to share our values and enrich them with those of our own generation in everything we do!
Perseverance
We invest all our strength and skills into everything that we do, and we inspire confidence through our determination. We promise what we can do and we do what we promise.
Performance
We believe in continuous growth and development and aim to keep up with the latest developments in the field. We make sure that everything we grow is sustainable and adds value to our community.
True partnerships
We see fair partnerships as the main drivers of shared growth and a modern way of development based on principles of transparency and long-term vision.
Vision
We aim to let the concept of ‘being good’ guide all our actions so that we contribute to the quality of life of those who choose us - our customers, employees and partners.
Mission
We have done and continue to do everything at Safir as if we did it for our own children: from our chicken products to our social responsibility activities and initiatives.
You may also like
Safir Holding Family Team
The people who work with us are not just numbers, they are part of the Safir Holding Family.
Read more
Business Lines
The Safir Family business line which includes the entire chain of farms, plants, distribution and shops is our main source of fresh, natural chicken meat.
Read more
Safir Family
Our chickens
Business lines
Follow us
Certified standards
