Private poultry label

We guarantee the quality of our products through our own integrated and carefully controlled value chain, as we do for all brands developed under the Safir Family brand. Depending on preferences, the amount of chicken meat in the packs and the type of slicing may differ or have a fixed quantity.

Advantages of private label

• Good prices that mean profit and better service for the customer and the consumer.
• Thanks to the notoriety and visibility of the Familia Safir brand on the Romanian market, retailers are assured of high product quality and sales.
• Very high production capacity leading to fast delivery of orders.
• Continuity in sales thanks to our experience in distribution within supermarket chains.
• Exclusivity for a specific product offered to the customer. This advantage tackles the problem of competition, while at the same time giving full control of the product: from pricing to positioning and promotions. Shops may have sales according to their own strategy, without being influenced by competitors, as these products are only on the shelves of our own shops.
• We have our own production system, which includes: a modern slaughterhouse, our own farms, protein flour and premixtures plant.
• We have our own sales network, which allows strict control of product quality and safety.
• We have a private fleet of vehicles that allow us to deliver our products directly to the customer.