Safety and quality

The fundamental principles underlying and channeling our efforts are the assurance and continuous improvement of the quality of our products, by observing hygiene and food safety requirements.

We, the Safir Family, know that leading by example sets the world moving in the direction we want it to go, and the success of one family member is the success of the whole family. Therefore, we have focused on developing our team spirit, in order to build further self-confidence and to develop our employees’ skills. We have sterile safety-enhanced protective equipment, and training is a continuous process for the strict observance of the rules of access and movement within all our production and raw material processing facilities.

Our company’s or partners’ trucks are disinfected both on entering and exiting our premises, and for further safety, our own vehicles are additionally disinfected.

In our two laboratories, one in the slaughterhouse and the other in the Premixtures Plant, our products are constantly checked and protected against any contamination from animal, domestic, industrial or agricultural waste, which may jeopardize public health. These checks are carried out in accordance with the recommendations of the relevant Romanian authorities.

Constant communication with our partners has given us a wonderful opportunity to learn and grow with them and alongside them. Our partnerships are based on trust, seriousness and keeping the promise that Safir Family will support its partners for market development and expansion.

Our customers’ satisfaction is the priority of the Safir group, and we will achieve it only by sticking to our values that single us out so easily on the market: chickens bred and fed naturally, without stress, without dyes, prepared with 100% natural spices and using original recipes developed by talented and renowned chefs.

Our promise of quality to our partners has remained the same for 45 years, and we show due respect for nature and the environment without which this promise could not be kept. We will continue to work to reduce our environmental impact, use raw materials, materials and utilities efficiently in our manufacturing processes; dispose of waste responsibly and safely through an integrated quality, environmental and food safety management system.