PRIVATE LABEL

The products of Safir slaughterhouse are as they should be. Properly, carefully and responsibly processed and packed. From the transparent information about the chicken meat, from the openness to partners and from their recommendations, the consumers’ and salesmen’s trust in the products traded under the umbrella of Safir Company Group derives.

ADVANTAGES OF THE PRIVATE LABEL

Advantageous price that translates into profit and better services for the client and consumer.
Due to the notoriety and visibility on the Romanian market of Safir products, retailers have the assurance of product quality and high sales.
Very large capacity of production that leads to the rapidity of order delivery.
Continuity in sales due to our experience in the distribution chapter within the chains of supermarkets.
Exclusivity for a certain product brought to the client. By this advantage the issue of competition is avoided, at the same time having a total control on the product: from prices, to placing and promotions. The trader can execute promotions based on its own strategy, without being influenced by competitors, as these products are only on the shelves of its own stores.
We own our own production system, which includes: a poultry slaughterhouse, our own farms, a protein recovery plant and feed mill.
We own our own distribution network, which ensures a strict control over the quality of the products and their safety.
Safir Company Group owns a private vehicle fleet which facilitates the transport of the foods ordered directly to the client.

PRODUCT PORTFOLIO

The three types of Safir products, that can be distributed with a private label are:

Chicken meat products, chilled or frozen, which are distinguished through a distinct taste and freshness. The chickens are raised in the best conditions, in our own farms. Thus, they benefit from a controlled and bio-secured environment, in compliance with European rules of animal welfare.
Chicken products cooked and pre-cooked, for instance: sausages, seasoned products, shishkabob, products with bread-crumbs, meatballs.
Slow growth chicken meat