Deliciosul de Vaslui

In 2006, at the same time with the 15th activity anniversary, SAFIR re-launched the brand Deliciosul de Vaslui. Well known and appreciated on a local plan, this dressed new clothes, becoming a funny, and friendly and at the same time professional brand.

The identity Deliciosul de Vaslui represents the graphical stylization of the product’s characteristics (taste, freshness, health) and of the maker’s values (respect for quality, respect for the customer, responsibility and permanent development). Three symbolic colors, a charismatic character and a comprehensive catchword surprise the continuous efforts of modernization and technologization of SAFIR.

Along time, the products Deliciosul de Vaslui were remarked and succeeded in being characterized as natural, nutritive and trusty products. In order to highlight these advantages in the public communication of the brand, since the beginning there had bee used the catchword “Cooked it is equally strong!”.

The personification of Deliciosul de Vaslui and its continuous presence in the stores and on the organization of all special events brought to enforcing the perspective regarding the identity of the product and the growth of the attachment level towards the brand.

In 2011 it became the image of SAFIR’s long distance racer. Transposed in the image of a long distance racer, completely equipped for the race, the chicken prides himself on the past realizations while watching toward the future.

The products that bear the mark Deliciosul de Vaslui are available fresh or frozen, in different quantities and forms of packing in order to answer the wishes and expectations of all customers, no matter their preferences.
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